Game Developer (1/3): Will you go alone or choose a Publisher?

As a Game developer you simply have to choose… how will you launch a great game and reach the audience? What will be the impact on profitability if you decide to partner up with a Publisher? Can you achieve that scale when you go solo?

.credits: T.L.J.Broekhuizen

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Imagine that your team of game developers has just finalized a new game, "Space Explorer," an open-world adventure featuring space battles and exploration missions. This would be the 10th addition to your company's existing portfolio of games.

However, a lack of critical resources and a tight budget could limit the game's potential success. On the other hand, partnering with a reputable publisher, known for several best-selling games, could guarantee a large user base and provide additional promotion, but they, of course, want a share of the profit.

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So, what would you choose?

Go it alone or partner with a publisher?

Alone

Publisher

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Alone

Pros

Cons

Publisher

Pros

Cons

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References

1. Broekhuizen, T. L. J., Lampel, J., & Rietveld, J. (2013). New horizons or a strategic mirage? Artist-led-distribution versus alliance strategy in the video game industry. Research Policy, 42(4), 954-964.