Best partnerships of 2024

The 2024’s nominations honor the most remarkable strategic alliances, each showcasing a unique approach to collaboration. Join us in celebrating the transformative power of collaboration and the exceptional achievements of 2024’s finest alliances & strategic partnerships.

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Best partnerships of 2024

• AP x KAWS
• PARIS 2024 x LVMH
• RAFA x NIKE
• Coca-Cola x Microsoft

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In today's dynamic and interconnected business environment, organisations are opting for strategic partnerships beyond traditional acquisitions. Let's explore eight unique collaborations driving innovation and business growth. This collection of 2024's top partnerships is not about size but substance – showcasing diverse approaches to international strategic alliances, each revealing a unique school of thought in execution.

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AP x KAWS

PARIS 2024 x LVMH

RAFA x NIKE

Coca-Cola x Microsoft

NASA x Civil Space Shortfalls Ranking

Pokémon x Van Gogh Museum

Jacquemus x Nike

LEGO x F1

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What type of partnership approach aligns with your organization's objectives in today's dynamic business landscape ??

Which of the showcased partnerships is your favourite, and have you come across another noteworthy collaboration that deserves an honourable mention ??

What lessons can be drawn from these case studies, and how can organizations apply them to their strategic alliance initiatives ??

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Key Takeaways

These are not just business transactions; they are manifestations of foresight, adaptability, and a pursuit of the extraordinary by the best performers and market leaders. The lessons learned from these case studies underscore the need for tailored strategies and a nuanced understanding of risks and limitations. In a high-end world, the value that is just not accessible in isolation makes strategic partnerships indispensable. Learn more about international strategic alliances and discover our .straxQ Academy

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References

1. https://www.audemarspiguet.com/com/en/watch/royal-oak-concept-tourbillon-companion.html

2. https://www.lvmh.com/en/lvmh-is-premium-partner-of-the-olympic--paralympic-games-paris-2024

3. https://www.atptour.com/en/news/nadal-career-photo-gallery

4. (Clive Brunskill/Getty Images)

5. https://news.microsoft.com/2024/04/23/the-coca-cola-company-and-microsoft-announce-five-year-strategic-partnership-to-accelerate-cloud-and-generative-ai-initiatives/

6. https://www.coca-colacompany.com/media-center/the-coca-cola-company-and-microsoft-announce-five-year-strategic-partnership-to-accelerate-cloud-and-generative-ai-initiatives

7. https://www.nasa.gov/spacetechpriorities/

8. https://images.nasa.gov/details/Gateway%20-%20Orion%20-%20Artemis%20VI

9. https://www.vangoghmuseum.nl/en/about/news-and-press/press-releases/20230927-the-van-gogh-museum-partners-with-the-pokemon-company-international

10. https://www.jacquemus.com/en_us/nike-collaboration-women?srsltid=AfmBOoocZxMbOWY41Ny-FS1XubBP8imKRfC0be01gk4_Q8jhAakbaEUB

11. https://www.formula1.com/en/latest/article/formula-1-and-lego-group-build-partnership-from-2025.6jIHhyR02uLh8wK7Uzj4iB